A New Visual Identity for a Growing Philosophy

September 2017 marks an important milestone in the journey of Cinque Wine & Deli.

Today, we introduce the re-designed Cinque logo — a visual evolution that reflects how the brand has grown, matured and clarified its identity since its very first steps.

This redesign is not a break from the past.
It is a continuation.

Why a New Logo

Since its beginning, Cinque Wine & Deli has been built around a clear idea:
wine as culture, hospitality as experience, and simplicity as a form of quality.

As the concept expanded, as the audience grew more international and as the brand’s voice became more defined, the need for a visual language that could fully support this philosophy became evident.

The new logo is designed to express:

- unity between wine, food and people

- balance between tradition and contemporary expression

- clarity, confidence and consistency across all touchpoints

It is a logo that stands calmly — without noise — just like the Cinque experience itself.

More Than a Symbol

The re-designed Cinque logo is not treated as a decorative element.
It functions as a structural part of the brand.

It appears on the space, the wine list, the bottles, the packaging and the communication, creating a common visual thread that connects everything under the Cinque name.

In this sense, the logo becomes a beacon of shared values:
authenticity, curiosity, respect for craftsmanship and a deep belief in Greek wine culture.

A Natural Step Forward

Rebranding is often associated with change for the sake of change.
For Cinque Wine & Deli, this redesign represents something different.

It is the visual alignment of what already exists internally:
a clearer vision, a stronger sense of direction and a growing confidence in the concept.

The new logo reflects who Cinque is becoming — without forgetting where it started.

The Beginning of a New Chapter

This redesign marks the beginning of a new era for Cinque Wine & Deli.
An era defined by consistency, evolution and a deeper connection between brand, people and place.

As we move forward, the new visual identity accompanies every next step of the journey — quietly, confidently and with purpose.

Welcome to the next chapter of Cinque Wine & Deli.