The Cinque Journal / The Greek Wine Journey
FROM THE ARCHIVE · 2017
Re-Designed Logo | Cinque Wine & Deli
From the archive, September 2017: the thinking behind the redesigned Cinque logo and a more consistent visual identity.
Published 2017-09-04 · Cinque — The Greek Wine Journey
IN THIS ARTICLE
A New Visual Identity for a Growing Philosophy
September 2017 marked an important milestone in the journey of Cinque Wine & Deli.
In September 2017, we introduced the re-designed Cinque logo — a visual evolution that reflects how the brand has grown, matured and clarified its identity since its very first steps.
This redesign is not a break from the past.
It is a continuation.
Why a New Logo
Since its beginning, Cinque Wine & Deli has been built around a clear idea:
wine as culture, hospitality as experience, and simplicity as a form of quality.
As the concept expanded, as the audience grew more international and as the brand’s voice became more defined, the need for a visual language that could fully support this philosophy became evident.
The new logo was designed to express:
– unity between wine, food and people
– balance between tradition and contemporary expression
– clarity, confidence and consistency across all touchpoints
It is a logo that stands calmly — without noise — just like the Cinque experience itself.
More Than a Symbol
The re-designed Cinque logo is not treated as a decorative element.
It functions as a structural part of the brand.
It appears on the space, the wine list, the bottles, the packaging and the communication, creating a common visual thread that connects everything under the Cinque name.
In this sense, the logo becomes a beacon of shared values:
authenticity, curiosity, respect for craftsmanship and a deep belief in Greek wine culture.
A Natural Step Forward
Rebranding is often associated with change for the sake of change.
For Cinque Wine & Deli, this redesign represents something different.
It is the visual alignment of what already exists internally:
a clearer vision, a stronger sense of direction and a growing confidence in the concept.
The new logo reflects who Cinque is becoming — without forgetting where it started.
The Beginning of a New Chapter
This redesign marked the beginning of a new era for Cinque Wine & Deli.
An era defined by consistency, evolution and a deeper connection between brand, people and place.
From that point, the visual identity accompanied the next steps of the journey — quietly, confidently and with purpose.
It was the beginning of another chapter in the Cinque Wine & Deli story.